Important information
Prices and valuations
Last updated 8 November 2026
How to read the figures on WatchTock, and how far you can rely on them.
Listed prices
Every price is an asking price published by a seller when the listing was last checked, about once a day. A seller can change it at any time, and the price on the seller’s own site is the one that counts.
Only a definite total price is shown. Listings that advertise only deposits, instalments, ranges or “price on application” are left out.
Sellers decide whether their prices include VAT or other charges. Confirm the final amount with the seller.
Prices in other currencies
A price the seller quotes in another currency is converted to rand at a dated European Central Bank rate, shown beside the price. The amount you actually pay may differ, and may be subject to bank charges, shipping and import costs.
Market valuations
A market valuation is produced the first time someone presses SHOW VALUATION for a watch. An AI model, Claude by Anthropic, researches market information for that watch and writes an estimate. It is then saved and shown to every visitor for three months, after which it can be redone.
It is an estimate for information only. It is not an appraisal, an authentication, an insurance valuation, or financial advice. It can be wrong or incomplete.
- “Asking-price benchmark” means the range comes from what sellers are asking, not from what buyers paid
- “Confirmed sale” labels a reported completed sale; other sources are labelled “Asking price”
- The confidence level says how strong the evidence was
- The valuation date shows when the research was done, and markets can move after that date
- “Insufficient evidence” means there was not enough to give a fair range
The verdict compares today’s asking price with the estimated range, which may have been worked out up to three months ago. The condition and authenticity of the actual watch can change its value, so have a watch inspected before relying on any figure.
Sold and missing listings
A listing is marked unavailable only after it has been absent from separate checks. A listing disappearing does not prove the watch sold, or at what price.
Questions? See Contact and legal notice.
