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Privacy policy

Last updated 8 November 2026

This policy explains what personal information WatchTock handles and your rights under the Protection of Personal Information Act, 2013 (POPIA). We collect as little as we can.

Who is responsible

The operator named on our Contact page is the responsible party for your personal information, and the Information Officer is listed there too.

If you browse without an account

We do not ask who you are. Anything you save as a guest, and your recent searches, stay in your own browser and are not sent to us as personal records.

Like any website, our hosting provider processes technical data such as your IP address and browser type to deliver pages and protect the service, and this may appear in short-term server logs.

If you sign in

Signing in with Google gives us:

  • your name
  • your email address
  • your profile photo link

We then store what you choose to keep:

  • saved watches and saved searches
  • watches you have hidden or viewed
  • your alerts

We do not collect your address, phone number or payment details, and we do not build marketing profiles or use advertising trackers.

Why we use it

We use this information only to sign you in, keep your saved content across devices, produce the alerts you set up, keep the service secure, and meet legal obligations. The basis is your request for the service and our legitimate interest in running it securely.

We do not sell your personal information.

Who processes it for us

  • Google (Firebase and Google Cloud): sign-in, hosting and our database
  • Algolia: the search box, which receives your search terms
  • Anthropic: researches market valuations when the button is pressed. It receives details of the watch, not details about you

Some watch photographs load directly from the seller’s own website, so that seller’s servers can see your IP address. When you follow a link to a seller, that seller’s own privacy policy applies.

Information leaving South Africa

Our main database and hosting are in the Netherlands, and our service providers may process information in other countries. We use established providers that are bound by their own data-protection commitments, as POPIA requires for cross-border transfers.

How long we keep it

  • Your account and saved content: until you delete them or your account
  • Recently viewed watches: up to 90 days, and no more than 200 per person
  • Operational logs: up to 90 days

Deleting your account permanently removes your saved content and sign-in account.

Your rights

Under POPIA you may:

  • ask what personal information we hold about you and have a copy
  • ask us to correct or delete it
  • object to how we use it
  • complain to the Information Regulator

You can delete your account yourself from your Account page. For anything else, use the details on our Contact page.

The Information Regulator of South Africa can be reached through www.inforegulator.org.za.

Security and breaches

Our safeguards are described on our Security page. If a breach affects your personal information, we will notify you and the Information Regulator as POPIA requires.

Children

WatchTock is not directed at people under 18 and does not knowingly collect their information.

Questions? See Contact and legal notice.

Privacy policy · WatchTock